Max Mara
High-end women's fashion house founded in 1951 by Achille Maramotti in Reggio Emilia and still run by the Maramotti family. Best known for coats, above all the Icon coat 101801 launched in 1981, with the Teddy, Manuela and Ludmilla also famous. Expensive, with an emphasis on tailoring and timeless design.
| Location | Reggio Emilia, Italy |
| Region | Emilia-Romagna |
| Price | $$$$ |
| Info checked | Nov 2026, from public sources. Official site not opened here, so check it for US stores and online shipping. |
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